07925 408 403
Online Advertising
Targeted Google and Facebook Advertising for Consistent Lead Generation
Paid Advertising For Your Electrical, Fire & Security Business That Delivers Results!
When it comes to paid online advertising, tracking and measuring results is essential. Our dedicated PPC specialists analyse key performance indicators (KPIs) including: campaign spend allocation, average cost per click, and average cost per lead. We believe that you can't improve what you don't measure, which is why conversion tracking forms the foundation of our approach.
Fire and security companies face unique advertising challenges, from seasonal demand fluctuations to highly competitive local markets. Our industry-focused approach means we understand when to increase budgets for electrical, fire safety compliance seasons, how to target emergency service searches effectively, and which keywords deliver the highest-value commercial clients rather than DIY customers.
KPI analysis enables us to optimise all paid search and remarketing campaigns to match our clients' specific business objectives. Whether implementing Google Ads or Facebook remarketing campaigns, we conduct regular split testing, adjustments, and refinements to ensure maximum return on investment for your business.
Digital Advertising for Electrical, Fire & Security Companies
Social Media Advertising
Precisely targeted Facebook campaigns designed to reach potential customers who match your ideal client demographics and geographical service areas.
Google Ads
Comprehensive keyword analysis to identify the most profitable search terms that deliver maximum return on investment for your business
Conversion-Focused Landing Pages
Custom landing pages designed to convert advertisement clicks into qualified enquiries and booked appointments for your business.
A/B Testing
Multiple advertisement variations tested and tracked to identify the highest-performing campaigns that generate the most enquiries and conversions.
Ready to transform your Electrical, Fire & Security business with more qualified leads and increased revenue?
We help Electrical and fire and security companies achieve sustainable growth through strategic marketing. Our proven lead generation systems create a reliable pipeline of high-quality enquiries, keeping your engineers busy and profits growing.
Electrical, Fire & Security Digital Advertising Solutions
Pay-per-click advertising (PPC) provides a rapid and effective method for generating new business enquiries. As specialists in the electrical, fire and security industry, we understand precisely which keywords deliver results and can establish advertising campaigns that generate immediate phone calls and quality leads.
We focus exclusively on Google and Facebook advertising platforms, selecting the most appropriate option based on your target market and available budget. Our approach includes creating dedicated landing pages and conducting continuous A/B testing to optimise campaign performance for our clients.
Strategic Audience Targeting
PPC advertising's primary strength lies in its ability to target potential customers based on location, demographics and specific interests. By directing your advertisements towards ideal customers, we significantly improve the quality of enquiries received and reduce wasted advertising spend.
Scalable Investment Approach
Pay-per-click campaigns offer exceptional scalability, making them suitable for businesses of all sizes. You can begin with a modest budget, and once proven effective with acceptable cost-per-enquiry rates, confidently increase investment knowing enquiry volume will grow proportionally.
We track all advertising-generated enquiries, providing comprehensive reporting on cost-per-click and cost-per-enquiry metrics. This transparency gives you complete oversight of campaign performance and return on investment.
Complete Campaign Development
We handle every aspect of campaign creation, targeting the searches and geographical areas that maximise your investment returns. Our custom landing pages focus specifically on converting advertisement clicks into qualified leads and booked appointments.
Our electrical, fire and security industry expertise enables us to identify the most cost-effective keywords whilst maintaining high-quality enquiry standards. We also implement strategic negative keywords to prevent budget waste on irrelevant clicks unlikely to convert.
Professional Campaign Management
We manage all campaigns manually rather than relying on automated Google optimisation. Weekly performance reviews allow us to adjust campaigns where necessary, adding negative keywords and refining targeting to continuously improve results.
Through creating multiple advertisement variations, we test performance against each other to identify the most effective approaches. We also experiment with different keyword combinations, bid strategies and landing page designs to achieve optimal campaign configuration.
Comprehensive Performance Tracking
We monitor all enquiries generated through online advertisements, providing detailed reporting on impressions, clicks and conversions alongside cost-per-click and cost-per-enquiry analysis. These metrics enable us to identify high-performing campaigns and enhance underperforming elements.
Real-Time Campaign Performance: Live Google Ads Dashboard
This live Google Ads dashboard provides complete transparency into your advertising campaigns. You can see exactly how your budget is being utilised, which keywords are generating the most enquiries, and the real-time cost per lead for each service you offer.
The dashboard reveals key metrics including click-through rates, conversion tracking, and geographical performance data. This level of detailed reporting ensures you understand precisely where every pound of your advertising spend is going and which campaigns are delivering the highest return on investment.
Our clients appreciate this transparency as it demonstrates the direct correlation between advertising spend and business growth, allowing for informed decisions about budget allocation and campaign scaling.
Our Frequently Asked Questions
How quickly can PPC advertising start generating enquiries?
Unlike SEO which takes months to show results, PPC campaigns can start generating enquiries within 24-48 hours of going live. We typically see our clients receiving their first qualified leads within the first week, with campaigns reaching optimal performance after 2-3 weeks of refinement and testing.
What's a realistic budget for PPC campaigns?
Most of our clients start with budgets between £500-£1,500 per month, depending on their local competition and service area size. Emergency services like 24-hour security callouts typically require higher budgets due to increased competition, whilst specialised services like fire risk assessments can work effectively with smaller budgets.
Q: How do you ensure my ads don't attract DIY customers instead of commercial clients?
We use carefully crafted negative keywords to filter out DIY searches and focus on commercial intent keywords like "professional installation," "certified installer," and "commercial fire safety." Our ad copy and landing pages emphasise professional services, compliance requirements, and certifications to attract serious business enquiries rather than price shoppers.
READY TO GIVE US A TRY?
Boost Your Business Enquiries
We specialise in marketing exclusively for Electrical, Fire and Security companies and provide a comprehensive range of marketing solutions designed to generate more qualified leads and accelerate your business growth.
Specialist digital marketing agency dedicated to helping Electrical, fire and security companies dominate their local markets. We deliver proven strategies that generate quality enquiries and drive business growth through expert SEO, PPC, and online reputation management.
SERVICES
Website Design
Search Engine Optimisation
Online Advertising
Reputation Management
GMB Optimisation
Complete Marketing Solutions
RESOURCES
Top Fire & Security Keywords
Top Electrical Keywords
Marketing Checklist
Marketing for Fire and Security